REBRAND is a leading resource focused on effective brand transformations. The annual REBRAND 100 Global Awards is a highly regarded recognition for repositioned brands.

Global organizations, Fortune 50 corporations, small businesses, accomplished entrepreneurs, respected nonprofit organizations, cities, and renowned universities from around the world are regularly represented in the REBRAND 100 Global Awards. The 2011 REBRAND 100 was open to any rebrand launched anywhere in the world between January 2008 and September 2010.

Irish rebrands featured in the 2011 top 100 are: Glenilen Farm (Distinction); Irish Stock Exchange (Merit) and Accounting Technicians Ireland (Notable).

Glenilen Farm
Glenilen Farm is a family-run dairy farm in the heart of West Cork, Ireland, producing a range of delicious products using highest quality ingredients.

Credits:
Client: Glenilen Farm
Brand Strategists/Designers: The Brand Union Dublin
Creative Director: Oisin Hurst
Account Manager: Demot O’Shea
Production Manager: Cathal MacDonagh

The Irish Stock Exchange
Founded in 1793, the Irish Stock Exchange (ISE) operates three markets trading in Irish and overseas companies and in investment funds and debt. ISE’s vision is to be the leading European specialist investment funds and debt exchange and the most agile market operator.

Credits:
Client: Irish Stock Exchange
Head of Strategy Planning & Brand: Daryl Byrne
Head of Public Affairs & Communications: Ailish Byrne
Chief Executive Officer: Deirdre Somers
Brand Strategists/Designers: BFK
Brand Consultant: Martin Crotty
Creative Director: Aiden Kenny
Senior Designer: Patricia O’Flaherty
Senior Designer: Clara Layden

Accounting Technicians Ireland
Accounting Technicians Ireland (ATI) is a professional body for over 10,000 people working in the Accounting Technician profession in Ireland.

Credits:
Client: Accounting Technicians Ireland
Brand Strategists/Designers: The Brand Union Dublin
Chief Creative Director: Oisin Hurst
Account Director: David O’Connor
Account Manager: Dermot O’Shea
Production Manager: Cathal MacDonagh