The Design Business Ireland awards are unique in Ireland. The brief for the jury is to identify and reward the entry that was the most effective piece of design and delivered tangible, measurable economic benefits to the client – that’s why we call them the Irish Design Effectiveness Awards (IDEA)! The IDEA Awards reward designers who worked hard to produce solutions that worked hard for their client and unlike other design awards the design agency and the client both receive an award – as both are acknowledged as co-creators.

The IDEA Award Grand Prix 2011 was awarded to The Brand Union for their work on Glenilen Farm rebranding. Glenilen Farm is a family-run dairy farm in the heart of West Cork, Ireland, producing a range of delicious products using highest quality ingredients.

Left to right: Rachel O’Connor (The Brand Union), Oisín Hurst (The Brand Union), Julie-ann Twomey (Glenilen Farm) and Steve Payne (The Brand Union).

Credits:
Client: Glenilen Farm
Brand Strategists / Designers: The Brand Union Dublin
Creative Director: Oisin Hurst
Account Manager: Rachel O’Connor
Production Manager: Cathal MacDonagh

The category winners are:

Category: Commercial Interiors
Winner: Millimeter Design for Trulife City West

Category: Consumer Literature
Winner: AMP Visual for The Man inside the jacket – Mr. Tayto Autobiography

Category: Corporate Literature
Winner: Huguenot for Cork Airport, A different kind of Hub

Category: Packaging
Winner: Creative Media for Really Good Premium Breads

Category: Product Design
Winner: Shane Holland for Ruray Desklamp

Category: Sales Promotion
Winner: Sweet Graphic & Web Studio for Freddy Fyffes at Gorilla Rainforests

Category: Web Design
Winner: Dara Creative for Insure My Van

Category: Branding & Identity – Consumer
Winner: The Brand Union for Glenilen Farm