The Design Business Ireland awards are unique in Ireland. The brief for the jury is to identify and reward the entry that was the most effective piece of design and delivered tangible, measurable economic benefits to the client – that’s why we called them the Irish Design Effectiveness Awards (IDEA)!

This year we had a highly effective jury, fair but critical, open but focussed, impartial but demanding … the jury members for IDEA Awards 2011 were:

Christopher O’Shaughnessy, who recently stepped down as Creative Director Design, JWT Canada in order to return to Dublin;
Grainne Millar, Temple Bar Cultural Trust, responsible for leading the development and implementation of a diverse and inclusive cultural programme for Dublin’s Cultural Quarter;
Niall Leavy, an experienced organisational psychologist, executive coach and senior manager in the public service, currently on secondment with the Central Bank;
Anthony Collins, Founder and CEO of Directski.com (one of Europe’s leading online ski holiday companies);
Eddie Shanahan, well known for his leadership role in the retail sector particularly with Arnotts, runs his own management consultancy covering branding, retailing, fashion & homewares. He lists leading Irish and international designers, retailers, media and blue chip companies among his clients and serves as Chairperson at the Council of Irish Fashion Designers [CIFD].

The board and members of Design Business Ireland are very grateful for the services the judges provided.